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Advertising Age reports that media buyers have pegged the CW’s new “Gossip Girl” as a hit likely to pull in the much-coveted young-women and female-teen demographic. Verizon Wireless has already scored a major deal.
Brian Steinberg of Ad Age has a great analysis of the show in his most recent video post. Please follow this link to view the clip (free registration required). Gossip Girl is a show heavy on social media integration, highlight the very real communications changed going on among all teens, especially those with the means to afford technology. The show’s premise revolves around a student voyeur who posts the latest school gossip to a blog.
The CW has itself embraced technology in the marketing of the site, creating a virtual world in the form of a perfect replica of Manhattan’s Upper East Side.