Schools that haven’t thought through their social media strategies in terms of privacy and security run the risks of doing what Hotchkiss has done: publicly publishing the names of their New York City based young alumni:

Why is this bad?

Simple searches in Google or Facebook will provide copious amounts of information on these young and wealthy alumni. Here is one alumnus from the list whose contact information and full profile came up on Facebook with one simple search (name has been blocked out to protect privacy)

This is yet another reason why elite private schools must look to private social networks to market exclusive school events. Private schools have a duty to protect the ranks of their elite alums, or else face some serious issues.

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